Playing Musical Chairs, Tough Titty on Soft Hiney and Solving Mystery Cases on the CRH Express
24.05.2010 26 °C
We caught the HSR to go back to Shanghai.
We wanted to grab some chow before boarding the train. Didn't see much actions around Suzhou Railway Station except for KFC. KFC has greater penetration in China than Macky, in fact, I've hardly came across any Double Golden Arches thus far. I guess Chinese are more into chickens than burgers. Also the chicken meats in KFC are, as far as I can see, not breasts. Like all Chinese, I prefer all other tasty parts of a chicken (or any other animals) instead of the blander breast part (Westerners actually prefer breasts).
I'm not a big fan of Colonel Sanders, but can't say I hate his 11 secret herbs & spices or his nicely pressed attire of the Southern Gentlemen of Leisure. I'll be damned, sounds like there ain't nothing I have against the colonel at all, y'all hear? Atta wanted some twisters but they run out, and so we settled for chicken popcorns. I also ordered a Portuguesse tart (who can say no to a Portuguese tart?)
Like many fastfood restaurants KFC tried to add local flavours into their menu. A large poster advertising that they're adding rice dishes starting June (won't be here to see its debut). I remember I ordered a sugarcane juice in either HK or Singapore few decades ago (but don't ask me what I have for breakfast this morning. Can't possibly remember something so recent). We give the chicken popcorns a thumbs up. The portuguese tart is a inter-cultural marriage between Chinese and Portuguese cooking. And my review of this mixed marriage is as best, mixed. Still, edible. Or should I say, eatable? For drinks we ordered a freshly squeezed lime on the rocks. Quite refreshing.
Perhaps, the greater KFC's market share relative to Macky's comes from KFC's successful localization of their menus like those I pointed out above: non-breast chicken parts, addition of rice dishes, Portuguese tart, lime, and Chinese herbs and spices, etc. I'm sure Macky's had attempted similar strategy, but their market share reflects that they're being thrashed by KFC in their game of tempting the Chinese tastebuds.
Western ideas and tastes aren't widely accepted at this point in time. So if Macky's think they can replicate in China what they have pulled off in HK and Singapore thinking these two countries are also Chinese dominated culture, then they have think twice. China isn't HK or Singapore. At least, not when it comes to food. These two ex-colonies have been Westernized for at least 2.5 - more like 3 - generations. Middle income Chinese Singaporean speak English to each other frequently in social situation, and virtually all the time in work/business situations. Chances are, Macky's is fully aware of the situation, but just not as good as KFC when it comes to reading the Chinese tastebuds, and come up with the goods.
In fact, my experience tells me that these localizations are even more localized than one imagined. When a group of workers gather around in social situation in Shanghai. They usually speak Mandarin when they want to communicate to wider audience. As the dinner progressed, the Shanghainese all started to speak Shanghainese among themselves, leaving the people who can speak Mandarin only cold. What I'm saying is that these fastfood restaurants can not simply come up with a very successful localized menus in Shanghai and thinking it's going to work for the whole of China. Cantonese tastebuds are quite subtle and mild, while Sichuan people think their tongues have stopped working if the food isn't spicy enough, and Shanghainese would probably think the market has run out of salt if their food isn't salty enough. Of course, I'm pointing out the broad strokes while the subtle differences in tastes are as myriad as the number of tastebuds we have. China may have the world's largest market, but they're all very fragmented. Chinese are fussy eaters. It isn't going to be easy selling food to Chinese. It's like trying to sell camels to Australian. Australian sell camels to Arabs. They also sell sake to Japanese. And rice to Chinese. Maybe the Aussies are working on selling apple pies to the Yanks. Just you wait...
Selling English language, would be much easy than food because you don't have local competitors (only foreign competitors), and there's a huge shortage. Many English teachers became celebrities. Kathy Flower from UK became the most recognizable face in China in the 1980's. She hosted a English language TV program called "Follow Me". Dashan (Mark Rowswell) is the most famous Canadian - if not Westerner - in China today. He hosts a language program on CCTV-News where he teaches Chinese to foreigners. English is the one thing you can sell to China that has a clear distinct advantage over the local competitors (not to mention a sense of mission). This isn't so different from a situation in Japan even today despite the much higher percentage of English speakers in Japan relative to China (about 11%). Teacher (老师 Laoshi) is a highly respected title in China (Confucius was one. Need I say more?).
Speaking of language and Mandarin, I must say I have more problem understanding it in Shanghai than I have in Singapore. The number of different accents are bewildering. Of course, I sometimes have problem being understood as well because of my Aussie English cum Cantonese accent. But the problem is skewed towards one direction - me understand them. The 'locals' I likely had contact with were migrants from other provinces who come to Shanghai to work in occupations like cabbies, waitstaff, masseuses, etc. But nothing a little patience, repetition and elbow grease - in the form of hand gestures, sign language - can't solve. Although gesticulation in a cab does pose somewhat of a challange. For people who intend to backpack across China, you'd better learn some basic Chinese in different accents to get anywhere. Or get one of those universal translator thingy that speaks. I bought one (from loyalty points I accumulated) and have never used it. Didn't need it, so far.
When we boarded the CRH bullet train, there was a flurry of mad rush into the coaches by some local passengers. At first, I read this as impatience. All seats are allocated, so what's the hurry? I soon solved this train mystery (without any help from Agatha Christie, maybe in spirit. Pun intended). We entered the wrong carriage/coach. So we were still trying to locate our seats while the train had already in motion. When we did arrive at our seats, they were occupied by a couple. We told them that they were in our seats, and without putting up an expected fight, in fact, without even checking their tickets, they vacated the seats promptly. This mystery of generous bahaviour calls for urgent investigation. I had no choice in this matter!
It was soon dawned on me that besides 1st Class ticket (aka Soft Seat Coach), and 2nd Class ticket (aka Hard Seats Coach), there's a 3rd Class tickets, better known as 'No Seats' Coach. I suspect CRH sells a small percentage of tickets in this class to make up for the usual losses for things like last minute cancellations or changes, passengers who couldn't make it, or most likely scenario: less than 100% bookings. I don't know the percentage nor do I think this is public info. I could be wrong. But judging from the number of people who sit or stand between carriages, they're under 5%. Of course, the percentage should be or is dynamic, and inversely proportional to peak hours. Say, 5% at off-peak hours, and 0% at peak hour.
The couple that got kicked out by us were aparently bought 'No Seats' tickets. Since the train has already left the station, the 'Standing Only' couple simply didn't account for a couple of silly, and take-it-easy Aussie buggers like us. This Aussie laid-back culture should be quite an eye-opener for them. The mystery about the initial rush into the train was due to the 'No Seats' ticket holders playing musical chairs with the vacant seats. I don't believe this 'Standing Only' coach is available to longer distance train ride (don't know what defines 'long distance'). Anyway, that's that for the double mysteries of
Read the rest of this article here...